Importance of Graphic Designing in Marketing

Making use of powerful graphics is an important part of every business. Earlier, businesses ignored the need for uniquely crafted graphic designs. However, modern day businesses have realized this need and ensure that they utilize professional graphic designs for maintaining their business. Below are five important points that focus on how graphic designs are helpful for a business.


  1. Graphics provide the needed brand recognition

Logos primarily represent the businesses and hence it plays a major role towards contributing to the company’s brand recognition. With the help of attractive graphics, companies can connect with customers by way of showing the kind of products and services they offer through their logo design.


  1. Graphics are visually appealing to customers

Graphics are an excellent source of persuasion to the target audience. With the help of excellent graphic design, you can make your brand recognizable to the customers. Creating a unique logo by spending some time, effort and money is always a great idea for the long term benefit of a company.


You may also check the, The importance of web designing in today’s world


  1. Graphics create professionalism

Creating a good impression about your company starts primarily with its logo. It adds to the professionalism of your brand. A great looking logo is essential for that first impression your clients will have about your business.


  1. Communication with graphics

Graphics can communicate more effectively about your ideas than any other aspect of your business. For instance, an image with high loaded graphics can communicate the message more efficiently than words ever will. Professionally designed images can be used for creating a positive impression about your business.


  1. Graphics can help meet business objectives

Making the most of the graphics and designs will help in accomplishing business goals and objectives. As the primary goal of every business is to get recognition and identification along with offering its customers with the best, the design process is helpful in making the customers identify the brand.

Workplace Of A Designer In Flat Design
Flat design vector illustration of modern creative office workspace workplace of a designer. The office of a creative worker. Flat minimalistic style and color with long shadows for Web & Mobile App


Every business aims at connecting with more and more customers and the design process helps in accomplishing this goal. But before that, a company should focus on its goal and the people it is serving. There will be a set of audience who may not identify with your business. However, a business should brainstorm a great number of ideas before choosing a design that will relate to its target audience.

The writer of the blog is an expert web design oman company professional working with graphic design and ecommerce development.



Basically, WordPress is a blogging platform and it is also a world best publishing platform as well. WordPress is a user-friendly platform because it is easy to use, compatible and free of cost platform.

There are thousands of WordPress tutorial and WordPress website designs available on the web you can choose the one you want. But it is a time-consuming activity if you don’t know how to design your WordPress site. In order to save your time and effort, we provide a step by step procedure to guide you to design your WordPress site and to boost your efficiency and skill to use the updated techniques. This complete guide helps you to design your WordPress site if you are a complete beginner.

STEP 1:    Select the appropriate platform for your website.

STEP 2:    Select the appropriate website name (domain name and hosting).

STEP 3:    Configure your WordPress site.

  1. Select the appropriate platform for your website

In the beginning, you need to select a right platform CMS (Content management system) in order to create and manage all contents of your website. There are various CMS available on the web and you can see the detail of all these CMS on the web. But because you are a beginner, WordPress best suits you due to its user-friendly interface. It is cost-effective because their cost of hosting is lower than other CMS.

Workplace Of A Designer In Flat Design
Flat design vector illustration of modern creative office workspace workplace of a designer. The office of a creative worker. Flat minimalistic style and color with long shadows for Web & Mobile App
  1. Select the appropriate website name.

After selecting the platform, the next phase is to determine the suitable website name such as domain name and hosting. At this stage, you have to concentrate on your niche that which type of website you are going to run.

  • If you are going to create a WordPress site for your business, choose the domain name that is your company name or brand name. For example or
  • If you are going to create a WordPress site for yourself or for any personality you like, choose the domain name which is your name or something like that and you call it a personal website. For example
  • If you are going to share information on your WordPress site, or for educational purpose choose the domain name like that etc.

The extensions of the most popular domain name are .Com, .Net, .Org but nowadays various other domain names were used such as or etc.

After selecting the domain name, the next phase is to select the hosting for your WordPress site. At this stage you have two options of hosting:

  • Shared hosting
  • WordPress hosting

For beginners, I recommend shared hosting because WordPress hosting and all hosting except shared hosting are costly. BLUEHOST is at best “shared hosting” site available on the web.


After choosing a domain name and hosting, the next and final phase is to configure your WordPress site. Here is the step by step guide that how to configure your WordPress site.

  • Go to admin panel of your site. For example
  • Type the username and password that you used during the installation process.
  • Adjusting your site appearance, such as theme, widgets, menus, background, you can install a new theme if you don’t like the pre-installed theme.
  • Add new pages, posts, and plugin you want.

The tutorial was written by Linda, working at a professional wordpress web design Houston company, also offers best branding design and wp theme customization services and more.

Advantages of opting best web development company for your business

No matter what is the size of a company, a business needs to invest in the website to sustain itself in the competitive market. Moreover, the website has to be designed in a user-friendly manner. On the flip side, many individuals still ponder over spending too much money on developing websites for their companies. However, according to many industry experts, a company performs well when it has a website. There are many tools with of help of which sites can be developed. A site is deemed as a necessity to have due to the rising popularity of the internet. A website helps a company to establish its online brand presence.


The need of going for web development: With the rise of the Internet, many organizations are making use of the online world to establish their brand. They are conducting their business with the help of internet. Moreover, in recent years, many companies only have an online store. They do not have any physical store. On the flip side, the medium of the internet also presents a huge exposure to many potential customers. Hence, web development is necessary for a company irrespective of its size. Also, having an online business is economically viable for a small startup company. They do not have to pay taxes and revenues to local government authorities.

Some of the best tools for web development: In the market, there are numerous tools that you as a web developer can tend to. However among so many options knowing which ones are active and countable can be a tough task. However, there are two primary tools for web developers. They are:

Argento: This tool provides one of the best Magento templates that are out there in the market. If you desire to give your online store an incredible make-over, Argento is an excellent template to use. It is appealing to the eyes and also quite functional. Argento was mainly optimized for SEO, having tags and other HTML attributes. Plus it is also quite responsive in making it compatible with almost any device. The tool adjusts to all kinds of screen resolution and functions well with Blackberry, Android, and Apple.

Icon Maker: The Free Icon Maker will enable you to design a multitude of icon sets in seconds. You can use the Icon Maker to make your custom icon set just the way you want it. All you have to do is go through the image maker’s icon gallery and select the one that appeals to you.


Future scope of opting for web development services: The future of investing in web development services looks bright. It is so because it is a cost-effective way to advertise the company. On the flip side, the internet medium has a significant number of audiences. Hence, when a corporation develops its website, it can promote its name to millions of people. In a considerable amount of time, it can have its brand identity. Also, with the help of web development services a company can access a large number of clients.

Johny is an experienced php freelance programmer working with wordpress cms magento ecommerce development services.